We approached the project comprehensively: technical and content audit, reoptimization of categories and offer subpages, paying special attention to site indexing, linkbuilding, and content. Thanks to good communication, we managed to achieve satisfactory results.
The collaboration lasted about 1.5 years, from 11.2021 to 02.2023.
We approached this project comprehensively. We conducted a detailed technical audit, prioritizing actions for the next 12 months due to the vast number of subpages. We expanded the website's content, improved categories and offer subpages, and focused on site indexing and extended data. We carried out link diversification and anchor text optimization, optimized internal linking and graphics, and collaborated with PPC and Social Media teams.
Increase in the number of keywords in TOP3 by 62% (from ~25k to ~41k), 47% increase in average monthly organic traffic (from ~620k sessions to ~910k sessions per month).