A2 Energy initially created their website using Elementor and a
less popular theme from the WordPress repository.
Due to the use of Elementor, the website achieved only low performance
scores in tests such as Gtmetrix and Lighthouse.
Similar to many other Elementor-based websites, the website's code
was somewhat disorganized.
Additionally, the site's sitemap included numerous strange subpages
that provided no value to users.
The website's structure was simple, with new subpages created in
an unordered manner, lacking hierarchy.
The site featured numerous calls to action, which might have discouraged
users from taking any actions.
Certain content needed to be redesigned to be more user-friendly
for visitors.
As part of our SEO collaboration with A2 Energy, we performed website optimization, including preparing meta titles and descriptions for pages and posts, and adding a robots.txt with recommended settings. We improved the header hierarchy on pages and templates, conducted regular link-building activities, consulted and optimized blog content, and optimized A2 Energy's Google business listings.
Website implementation for A2 Energy